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JetBlue's loyalty-backed bonds fell to 42 cents as creditors hired restructuring advisers

JetBlue's senior creditors are working with PJT Partners and Akin, the WSJ reported, ahead of the airline's Oct. 27 earnings call.

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JetBlue and United jets side by side, in an image from United Airlines' Blue Sky partnership announcement
JetBlue and United jets side by side, in an image from United Airlines' Blue Sky partnership announcement · Photo: United Airlines

JetBlue heads into its third-quarter earnings call on Tuesday, Oct. 27, with its lenders getting organized. A group of senior creditors is working with restructuring adviser PJT Partners and law firm Akin, The Wall Street Journal reported on Oct. 23, citing people familiar with the matter. Bloomberg News reported the same day that the group includes holders of JetBlue's $2 billion of bonds due 2031 and a $742 million first-lien loan.

Hiring advisers isn't a bankruptcy filing, and none of the reports say JetBlue is planning one. JetBlue says it's sticking with its plan.

"JetBlue remains confident in its JetForward strategy and the progress being made toward returning to sustained profitability," the company said in a statement reported by CNBC.

What the creditors hold

The bonds at the center of this are tied to JetBlue's loyalty program. In August 2024, JetBlue and a subsidiary called JetBlue Loyalty, LP sold $2 billion of 9.875% senior secured notes due September 2031, according to the company's SEC filing. At the same time, it took out a $765 million term loan due 2029. Both are secured by a first lien on collateral tied to TrueBlue, JetBlue's frequent flyer program.

Those notes have taken a sharp hit. The Journal, citing market participants and data from the Financial Industry Regulatory Authority (Finra), reported that the 2031 notes fell to 42 cents on the dollar on Thursday, Oct. 22. They rebounded into the mid-40s Friday. Earlier in October, they traded near 80 cents, according to Finra data cited by the Journal. Bloomberg reported that both JetBlue's debt and its shares hit record lows last week.

The stock has fallen too. JetBlue shares closed at $2.62 on Friday, Oct. 23, down 42% this year, CNBC reported.

ItemDetailSource
Loyalty notes$2B, 9.875%, due Sept. 2031JetBlue 8-K, Aug. 2024
Loyalty term loan$765M at issue, due 2029JetBlue 8-K, Aug. 2024
Note price, Oct. 2242 cents on the dollarWSJ, citing Finra
Creditor advisersPJT Partners, AkinWSJ, Bloomberg

How much JetBlue owes

JetBlue's most recent full numbers come from its second-quarter report for the period ending June 30, 2026. Total debt stood at $8.48 billion.

Fuel was the problem. JetBlue paid an average of $4.23 a gallon for jet fuel in the second quarter, up about 76% from a year earlier. Its fuel bill rose to $911 million, from $504 million. CNBC tied the surge in jet fuel costs to the Iran war.

Q2 2026 figure (as of June 30)Amount
Operating revenue$2.70 billion (up 14.5%)
Operating loss$141 million
Net loss$247 million
Cash and cash equivalents$1.66 billion
Investment securities$512 million
Undrawn credit line$600 million
Total debt$8.48 billion
Stockholders' equity$1.59 billion

Source: JetBlue's second-quarter 2026 earnings release and Form 10-Q.

The Journal also reported that roughly two-thirds of JetBlue's property, equipment and intangible assets are pledged as collateral, citing the airline's quarterly filings. In July, JetBlue told investors it had more than $6 billion of unencumbered assets.

The turnaround plan

JetForward is JetBlue's plan to get back to steady profits. In its July earnings presentation, JetBlue said the program was on track to add at least $310 million of earnings before interest and taxes in 2026. It said it expects $850 million to $950 million a year by the end of 2027.

The airline also said it expects a positive operating margin in 2027 and set a target of at least $1.00 in earnings per share by 2028. That target assumes jet fuel averages $3.00 a gallon in 2028, well below what it paid in the second quarter.

Premium travel is key, including BlueFirst domestic first class and BlueHouse lounges.

Where United stands

United and JetBlue already work together through their Blue Sky partnership. That has fueled talk that United might want more. United CEO Scott Kirby has shot that down.

At a Bernstein investor conference in May, Kirby dismissed talk of a JetBlue deal, FlightGlobal reported. "It's just idiotic," he said, according to Aviation News. "The last thing I'm going to do is buy a route network that loses money."

On United's Oct. 21 earnings call, JPMorgan analyst Jamie Baker asked again, noting JetBlue's "$2 billion of loyalty bonds trading at, whatever, half of par." Kirby didn't budge. "I have nothing new to add on that," he said, according to the call transcript.

PlayerRole or stanceSource
PJT PartnersAdviser to senior creditor groupWSJ
AkinLaw firm for creditor groupWSJ, Bloomberg
United CEO Scott Kirby"Nothing new to add" on JetBlue (Oct. 21)United Q3 call
JetBlue"Confident in its JetForward strategy"Statement via CNBC

Why this matters for flyers

JetBlue hasn't announced any changes for customers. None of the reports cited here describe plans to sell JFK slots, gates or planes, and JetBlue hasn't announced any.

Debt investors have been on guard partly because of Spirit, the budget airline JetBlue once tried to buy. It shut down earlier this year after repeated bankruptcy filings, the Journal noted. We looked at that collapse in Who Killed Spirit?

What to watch Tuesday

JetBlue will hold its third-quarter call at 10 a.m. Eastern on Oct. 27, according to its investor relations site. A company representative told the Journal that JetBlue would update its progress and financial outlook on that call.

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